SLT再次携手美国服装品牌NAUTICA，为其黑标BLACK LABEL新系列打造空间形象，首店坐落于长春欧亚商都。设计超越航海符号的表层运用，通过一套严谨的模块化系统，将“帆船”的基因转译为当代、可复制的空间语言，塑造自由、冒险与自然感并存的零售场景。
SLT has again partnered with NAUTICA to create the flagship store for its new BLACK LABEL collection. Moving beyond superficial nautical symbols, the design translates the DNA of a "yacht" into a contemporary, replicable spatial language through a rigorous modular system, shaping a retail environment that embodies freedom, adventure, and a natural essence.

门店外观 External view ©吴鉴泉Vincent Wu

一． 从桅帆之姿到空间原型

From Concept to Spatial Strategy

项目的核心挑战在于如何为兼具功能性与潮流性的BLACK LABEL系列，建立一个兼具高度品牌辨识度与落地效率的空间系统。SLT以“大航海之梦”为题，将“帆船”作为空间原型，进行抽象化、建筑化的转译。
The core challenge was to establish a spatial system with high brand recognition and implementation efficiency for the functional-yet-stylish BLACK LABEL collection. Inspired by "The Dream of Great Voyages," SLT adopted the "yacht" as its spatial prototype, abstracting it into an architectural language.

帆船意向Yacht as inspiration

设计从帆船的“帆”、“索具”、“甲板”、“系缆桩”等核心构件中提取形式逻辑。巨大的软膜天花是对“帆面”的柔性转译；墙面的悬拉索系统源自“索具”的滑轮与帆夹；浅色木地板回应“甲板”的温润触感；试衣间的挂钩则是“系缆桩”的抽象表达。这一切共同构建了一套连贯的空间叙事体系。
The design extracts formal logic from core sailing components: sails, rigging, deck, and cleats. A large soft-ceiling film translates the "sail"; wall-mounted tensioned cable systems derive from rigging pulleys and clips; light wood flooring echoes the warm touch of the "deck"; and fitting room hooks abstract the form of "cleats." Together, they form a coherent spatial narrative system.

轴测 Axonometric ©SLT Design

二． 空间序列与材质选择

Spatial Narrative and Material Choice

空间序列依循“启航-竞速-归泊”的叙事展开。材质选择也以“航海”为线索，通过坚硬和柔软的反差感营造深度。入口处以硬核的形态界定边界，黑色岩板模拟海浪冲刷礁石的肌理，陈列背板采用水波纹不锈钢，映射夜色中波光粼粼的海面，引导顾客踏入这片“暗涌”的室内海面。
The spatial sequence follows a "Departure-Racing-Return" narrative. Material selections follow nautical cues, using hard-soft contrasts to create depth. The entrance features bold forms with black lava panels mimicking wave-worn rocks, while rippled stainless steel displays reflect a shimmering night sea, guiding visitors into this space of subdued currents

入口 Entrance ©吴鉴泉Vincent Wu

入口处材质细节 Material Details of the Entrance ©吴鉴泉Vincent Wu

核心展示区，陈列装置组团以竞速之势交汇于“主帆”之下，形成视觉锚点。不同角度的“帆面切片”虚实交错，再现帆船穿梭于风浪的动势。

In the core display area, two display units converge beneath the "main sail," creating a visual anchor. Interwoven "sail slices" recreate the dynamism of a yacht navigating winds and waves.

核心展示区视觉锚点 © SLT Design 

核心展示区 Core display area ©吴鉴泉Vincent Wu

行至后场，地面材质的更替暗示功能转换，休息区通过品牌文化墙与VIP精选陈列，营造出经典优雅的“游艇俱乐部”氛围，完成从公共探索到私密体验的过渡。

The rear lounge area, marked by a change in flooring, adopts a "yacht club" ambiance with a brand culture wall and VIP display, transitioning from public exploration to private experience.

休息区VIP文化墙 © SLT Design 

休息区 © 吴鉴泉

三． 模块化展陈系统

Modular Display System

为实现高效的品牌落地，以及更加节能的施工过程，SLT设计了三套系统性、可拓展的陈列道具组团。这些系统均采用标准化构件与模块化阵列，确保了在不同店型与尺度条件下的快速适配与落地。

To support efficient brand allocation, and a more sustainable implementation process, SLT developed three systematic, scalable display systems. These systems utilize standardized components and modular arrays, ensuring rapid adaptation to various store layouts and scales.

1，橱窗及墙面陈列系统： 整合水波纹不锈钢、黑色岩板与悬拉索结构，形成强烈的第一视觉印象。

Window & Wall Display System: integrates rippled stainless steel, black lava panels, and suspended cable structures to create a powerful first impression.

橱窗及墙面陈列系统Wall display system ©吴鉴泉Vincent Wu ©SLT Design

2，通透式中岛陈列系统： 以轻量化骨架构成，兼具引导流线与集中展示的功能。

Transparent Island Display System: constructed with a lightweight framework to guide customer flow and enable centralized product showcasing.

通透式中岛陈列系统Central island display system ©吴鉴泉Vincent Wu ©SLT Design

3，灵活性轻盈陈列架： 可独立或组合使用，适应多种边厅与角位空间。

Flexible Slim Display Racks: suitable for independent or combined use, adaptable to various side hall and corner spaces.

灵活性轻盈陈列架Flexible display system ©吴鉴泉Vincent Wu ©SLT Design

悬拉索结构是项目的关键细部，其灵感源自帆船配件中的滑轮与帆夹；墙面布置的陈列架则是帆船中扶手栏杆、游泳梯等元素的抽象表达。

The suspended cable system is a pivotal design element, inspired by sailboat pulleys and clips, while wall-mounted displays abstractly interpret handrails and swim ladders.

SLT对这些元素的空间转译不仅解决了结构稳固性与商品悬挂的功能需求，其绷紧的线条更在空间中注入了强烈的视觉张力。这一具有“张力美学”的节点，同时极大地减少了现场焊接作业，以及繁琐的定制环节，对于品牌门店来说具有弹性适配的优势。

SLT's spatial adaptation not only fulfills structural stability and display functionality but also introduces pronounced visual tension. This design significantly minimizes on-site welding and customization, offering adaptable and efficient implementation.

模块化陈列架细节 Details of display system ©吴鉴泉Vincent Wu

四． 场域营造

Atmosphere Creation

在休息区，可调角度的LED屏幕模拟翻涌的浪形，配合侧翼镜面，将空间感推向无限，营造沉浸式的高潮体验。
At the VIP area, dynamic LED screens captures rolling waves and together mirrored walls, creating an immersive climax that amplifies the sense of boundless space.

休息区 Lounge area ©吴鉴泉Vincent Wu

侧翼镜面在放大空间的同时，制造延展性的视觉错觉，令场域显得悠长而无际。
Mirrored side walls amplify the space, generating an expansive illusion of boundless depth.

镜面效果 Mirroring Effect ©吴鉴泉Vincent Wu

试衣间的挂点采用系缆桩的结构造型，象征帆船暂泊靠岸，在此得以稍作停留、整装待发
The fitting room features cleat-inspired hooks, symbolizing a docked voyage—a place to pause and prepare.

细部展示 Details ©吴鉴泉Vincent Wu

整个空间中，陈列台、陈列器架、收银台等道具均以不同程度的倾斜或收口造型回应“千帆竞速”的动势。SLT通过动态的节奏序列，传递NAUTICA BLACK LABEL“掌舵不凡，领航人生”的品牌主张。大航海之梦，于暗夜启航。

Throughout the space, fixtures—including display tables, shelving, and the checkout counter—incorporate angled or tapered silhouettes that echo the dynamism of racing sails. SLT orchestrates this kinetic composition to express NAUTICA BLACK LABEL’s ethos: "Master the extraordinary, navigate your journey." The voyage begins, launching into the night.

“千帆竞速”的动势 © 吴鉴泉Vincent Wu

项目信息：

项目名称：NAUTICA Black Label 全新空间

项目类型：室内设计

设计方：SLT 设计咨询

公司网站：https://i-slt.com/

联系邮箱：contact@i-slt.com

完成时间：2025.3

设计团队：凌晨，姜姗姗，欧阳逸飞，顾皓旻，张倩，黄闻蓓

项目地址：吉林省长春市朝阳区欧亚商都F2

建筑面积：121 ㎡

摄影版权：吴鉴泉

客户：NAUTICA

Project Name: NAUTICA Black Label Boutique

Project Type: Interior Design

Designer: SLT Design

Website: https://i-slt.com/

Contact Email: contact@i-slt.com

Completion Date: 2025.3

Design Team: Chen Ling, Shanshan Jiang, Yifei Ouyang, Haomin Gu, Wenbei Huang

Project Address: F2 Ou Ya Commercial Capital, Chaoyang District, Changchun, Jilin

Building Area: 121㎡

Photography: Vincent Wu

Customer: NAUTICA